I have 18+ years of experience in leading people and designing products across an array of industries such as finance, insurance, medical research, offline and online publishing, and commerce.
Experience
Mar 2023 – present
Product Designer, UNWR
Helping startups and small businesses create and grow digital experiences.
Jul 2020 – Feb 2023
Head of Design, WooCommerce
Leading product and brand design teams, focusing on merchant and buyer web and mobile experiences, builder and agency tools and marketplace, as well as developing and growing the WooCommerce brand presence.
Apr 2019 – Jul 2020
Design Director, WooCommerce
Lead design teams and served as lead product designer on several projects:
WooCommerce.com new marketplace experience & merchant dashboard
WooCommerce Home: focused on optimizing new user experience, developing new features to increase merchant productivity
Feb 2018 – Apr 2019
Design Manager, WooCommerce
Lead design teams and served as lead product designer on several projects:
WooCommerce Home: focused on optimizing new user experience, user retention, and developing new features to increase merchant productivity.
Worked with cross-division product and engineering teams on the roll out of commerce tools on WordPress.com.
Feb 2017 – Feb 2018
Lead Product Designer, WooCommerce
Lead product design on the relaunch of the Partner dashboard on WooCommerce.com, creating tools to empower third party developers to launch and manage plugins for the WooCommerce platform.
Lead other projects focused on optimising user experience across WooCommerce.com, such as product pages, cart & checkout, and post purchase flows, backed by customer data research and A/B testing.
May 2015 – Feb 2017
Brand & Marketing designer, WordPress.com
Lead designer on the first marketing team at Automattic. Served as creative director on many projects from landing page creation, display ads, social media campaigns, video ads.
May 2014 – May 2015
Senior Product Designer, WordAds
Designed tools for the new WordPress.com experience (Calypso) to allow content creators to monetize their blogs and online publications via advertising.
Apr 2013 – Apr 2014
UX Manager, TAP Portugal
Lead people and projects across projects in multiple product areas that spanned from traveler experience (booking experience on web and mobile, mobile apps) to employee experience (tools for RH, aircraft maintenance, finance and legal, medical unit, etc.).
Lead the creation and growth of new area in the company solely focused on design and user experience.
Dec 2007 – Apr 2013
UX Designer & Developer, TAP Portugal
Lead product design on multiple projects serving the many departments of the company, creating experiences across channels such as web, mobiles apps (iOS, Android), kiosks and data displays.
Transitioned from a developer role into design, working on design and front-end development using different technology stacks such as PHP, Java, Microsoft Sharepoint, OutSystems, iOS.
Sep 2005 – Dev 2007
Web Developer, Keep it Simple
Was involved in the creation and rollout of tools that streamlined loan simulation and application processed for customers in the finance, insurance, and medical sectors.
Education
2004 – 2005
Post-Graduation, Computer Science Engineering
Faculdade de Ciências da Universidade de Lisboa
1999 – 2004
Licenciatura, Computer Science
Faculdade de Ciências da Universidade de Lisboa
Activities and societies: I was part of the Computer Science Department students commission from 2001 to 2002 and member of the student body and assembly of representatives from 2002 to 2003.