curriculum vitae

I have 17+ years of experience in leading people and designing products across an array of industries such as finance, insurance, medical research, offline and online publishing, and commerce.

Experience

Jul 2020 – present

Head of Design, WooCommerce

Leading product and brand design teams, focusing on merchant and buyer web and mobile experiences, builder and agency tools and marketplace, as well as developing and growing the WooCommerce brand presence.

Apr 2019 – Jul 2020

Design Director, WooCommerce

Lead design teams and served as lead product designer on several projects:

WooCommerce.com new marketplace experience & merchant dashboard

WooCommerce Home: focused on optimizing new user experience, developing new features to increase merchant productivity

Feb 2018 – Apr 2019

Design Manager, WooCommerce

Lead design teams and served as lead product designer on several projects:

WooCommerce Home: focused on optimizing new user experience, user retention, and developing new features to increase merchant productivity.

Worked with cross-division product and engineering teams on the roll out of commerce tools on WordPress.com.

Feb 2017 – Feb 2018

Lead Product Designer, WooCommerce

Lead product design on the relaunch of the Partner dashboard on WooCommerce.com, creating tools to empower third party developers to launch and manage plugins for the WooCommerce platform.

Lead other projects focused on optimising user experience across WooCommerce.com, such as product pages, cart & checkout, and post purchase flows, backed by customer data research and A/B testing.

May 2015 – Feb 2017

Brand & Marketing designer, WordPress.com

Lead designer on the first marketing team at Automattic. Served as creative director on many projects from landing page creation, display ads, social media campaigns, video ads.

May 2014 – May 2015

Senior Product Designer, WordAds

Designed tools for the new WordPress.com experience (Calypso) to allow content creators to monetize their blogs and online publications via advertising.

Apr 2013 – Apr 2014

UX Manager, TAP Portugal

Lead people and projects across projects in multiple product areas that spanned from traveler experience (booking experience on web and mobile, mobile apps) to employee experience (tools for RH, aircraft maintenance, finance and legal, medical unit, etc.).

Lead the creation and growth of new area in the company solely focused on design and user experience.

Dec 2007 – Apr 2013

UX Designer & Developer, TAP Portugal

Lead product design on multiple projects serving the many departments of the company, creating experiences across channels such as web, mobiles apps (iOS, Android), kiosks and data displays.

Transitioned from a developer role into design, working on design and front-end development using different technology stacks such as PHP, Java, Microsoft Sharepoint, OutSystems, iOS.

Sep 2005 – Dev 2007

Web Developer, Keep it Simple

Was involved in the creation and rollout of tools that streamlined loan simulation and application processed for customers in the finance, insurance, and medical sectors.

Education

2004 – 2005

Post-Graduation, Computer Science Engineering

Faculdade de Ciências da Universidade de Lisboa

1999 – 2004

Licenciatura, Computer Science

Faculdade de Ciências da Universidade de Lisboa

Activities and societies: I was part of the Computer Science Department students commission from 2001 to 2002 and member of the student body and assembly of representatives from 2002 to 2003.